Thursday, October 31, 2013

Gin, Television, and Cognitive Surplus

1. When people do something using their spare time, cognitive surplus is created and something good happens.
2. The author defines the literacy as an ability to understand certain information. The definition differs from the former two articles which defined literacy as an ability to catch the deep meaning of a writing.
3. Cognitive surplus is free time people have and use to do 'something'. It doesn't matter what they do. They just helps.
4. Unlike the authors of the two articles, the author argues that it is not bad to do seemingly worthless things such as web surfing or watching television and they actually help in some way, because doing such stuff is always better than doing nothing.
5. The Method
Patterns of Repetitions- Looking for the mouse, cognitive surplus, At least they are doing something
Strands of Similarities- taking advantage of the surplus/ better to do something
Binaries- not something that society grows out of, it is something that society grows into
Anomalies- information society knows without really knowing it
6. 
The repetitions of the sentence 'at least they are doing something' is the most important in understanding the text. The author is explaining how cognitive surplus, which basically means 'doing something' can contribute to the other people. Since the whole text is about how 'doing something' helps eventually, the repetition of 'at least they are doing something' helps to understand the text and makes the text more persuasive.

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